Bing takes control of AOL search

From 1st January 2016 AOL search will be powered by Bing. Bing will provide ads and algorithmic search results to AOL properties exclusively in the US, UK, Canada and Australia plus other AOL properties worldwide that have web search capabilities.

If you are currently using Bing Ads you can expect an increase in click volume so make sure your budget allows for the additional traffic.

Bing provides search results for the number 3 (Yahoo) and number 5 (AOL) search providers in the US. Bing powers close to a third of all US PC web searches. If you are not yet taking advantage of Bing Ads then get in touch for a free consultation.

You can read the announcement from Bing here;